Growing an ecommerce business takes more than great products. To attract new customers, build lasting relationships, and encourage repeat purchases, you need the right marketing tools.
FastCommerce Marketing brings together audience management, email marketing, marketing automation, and blogging into one integrated platform—helping you manage your marketing without relying on multiple third-party tools.
Watch the overview video to see how FastCommerce Marketing works, then explore each feature in more detail.
Build and Organize Your Audience
Every successful marketing strategy starts with knowing your customers.
FastCommerce helps you organize your contacts using Lists, Contacts, and Audience Segments. Rather than sending every email to everyone, you can group customers based on their interests, purchase history, engagement, or other criteria.
Targeted audiences make every campaign more relevant and effective.
Learn more: Audience Segmentation: Reach the Right Customers with the Right Message
Create Professional Email Campaigns
Email marketing remains one of the most effective ways to connect with customers.
Use FastCommerce Email Campaigns to announce new products, promote seasonal sales, send newsletters, or share company updates. Choose your audience, customize your content, schedule delivery, and monitor campaign performance—all from one place.
With reusable email content and branded sender settings, creating professional campaigns is simple and efficient.
Learn more: Email Campaigns: Connect with Your Customers Through Targeted Email Marketing
Automate Your Marketing
As your customer base grows, automation helps you save time while delivering timely, personalized experiences.
FastCommerce Marketing Automation allows you to create workflows that automatically send emails based on customer actions or predefined conditions. Whether you’re welcoming new subscribers, following up after a purchase, or running ongoing promotional campaigns, automation keeps your marketing working around the clock.
Learn more: Marketing Automation: Save Time and Engage Customers Automatically
Grow Traffic with Your Blog
Content marketing is an important part of long-term business growth.
With the built-in Blog, you can publish articles, buying guides, tutorials, product updates, and company news directly from your FastCommerce store. High-quality content helps improve search engine visibility, educate customers, and drive more visitors to your website.
You can also manage comments, optimize posts for SEO, and naturally connect blog content with your email marketing strategy.
Learn more: Blog: Grow Your Store with Content Marketing
One Platform. One Marketing Workflow.
FastCommerce Marketing is designed to help every stage of your customer journey.
- Build and organize your audience.
- Create targeted email campaigns.
- Automate repetitive marketing tasks.
- Publish content that attracts new visitors.
- Measure and improve your marketing performance over time.
By bringing these tools together in one platform, FastCommerce makes it easier to deliver personalized customer experiences while reducing the time spent managing your marketing.
Whether you’re just getting started or scaling an established ecommerce business, FastCommerce Marketing gives you everything you need to build stronger customer relationships and drive long-term growth.
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