Email marketing remains one of the most effective ways to promote products, announce updates, and build long-term customer relationships.
With FastCommerce Email Campaigns, you can create professional marketing emails, target the right audience, schedule delivery, and measure campaign performance—all from one place.
What Is an Email Campaign?
An email campaign is a one-time marketing email sent to a selected audience.
Unlike Marketing Automation, which sends emails automatically based on customer actions, an email campaign is typically created for a specific purpose and sent immediately or at a scheduled time.
Common examples include:
- New product announcements
- Seasonal promotions
- Holiday sales
- Company news and updates
- Newsletter emails
- Limited-time offers
Email campaigns help you stay connected with customers while driving traffic back to your store.
Why Use Email Campaigns?
Email campaigns allow you to communicate directly with your audience at the right time.
Benefits include:
- Promote products and special offers
- Announce new arrivals and store updates
- Increase customer engagement
- Drive traffic to your website
- Encourage repeat purchases
- Measure campaign performance with detailed reporting
How to Create an Email Campaign
Most email marketing platforms—such as Mailchimp, Klaviyo, HubSpot, Brevo, Constant Contact, and FastCommerce—follow a similar workflow for creating an email campaign.
In general, you’ll need to:
- Create a new email campaign.
- Give your campaign a descriptive name for easy organization.
- Select the audience you want to reach, such as a contact list or customer segment.
- Design your email using a template or a drag-and-drop editor, or choose an existing email design.
- Write a compelling subject line that encourages recipients to open your email.
- Choose a verified sender name and email address to build trust and improve deliverability.
- Review and test your email before sending.
- Send the campaign immediately or schedule it to be delivered at a later date.
Before launching your campaign, consider sending a test email to yourself or your team to verify the layout, links, images, and formatting. Taking a few extra minutes to review your email can help ensure a better experience for your recipients and improve overall campaign performance.
Personalize Your Campaigns
Sending every email to your entire contact list isn’t always the best approach.
By selecting an Audience Segment, you can send more relevant emails based on customer interests, purchase history, or engagement.
For example, you might send:
- A product launch announcement to existing customers
- A welcome offer to new subscribers
- A loyalty promotion to repeat buyers
- A seasonal sale to customers in a specific region
Targeted campaigns help improve open rates, click-through rates, and overall engagement.
Measure Your Results
After sending your campaign, review its performance to understand how your audience responded.
Key metrics include:
- Email delivery status
- Open rate
- Click rate
- Overall engagement
Monitoring these metrics helps you identify what works and optimize future campaigns.
Best Practices
To create more effective email campaigns:
- Write a clear and compelling subject line.
- Focus each email on a single message or promotion.
- Send campaigns to the most relevant audience segment.
- Schedule emails when your audience is most likely to engage.
- Review campaign performance and continuously improve your strategy.
Email Campaigns vs. Marketing Automation
Although both features send marketing emails, they serve different purposes.
Email Campaigns are ideal for one-time announcements, promotions, newsletters, and product launches.
Marketing Automation is designed for ongoing customer journeys that are triggered automatically by customer actions or predefined conditions.
Many businesses use both together—email campaigns for planned marketing initiatives and automation for always-on customer engagement.
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