Today’s shoppers expect more than just products—they want experiences that feel unique and tailored to them. That’s why FastCommerce offers Personalization, a powerful feature that lets you display custom fields in your storefront and allow customers to personalize their purchases.
What Is Personalization?
Personalization is a type of custom data field that gives your customers the ability to add their own touch to the products they buy. Whether it’s selecting a style, uploading a file, or entering text, personalization makes your store more engaging and customer-friendly.
How to Enable Personalization
From your FastCommerce admin, go to Settings > Custom Data Fields > Personalization. Click Personalization and toggle the Enable switch on the right-hand side.
Editing and Applying Options
To edit a personalization option, click its name, configure the settings, and click Save. You can apply personalization options to all products, selected products, or specific categories. Simply scroll to the Applies To section, choose your products or categories, click Apply, and then save.
Adding New Options
Want to offer more choices? In the Personalization section, click New Option in the top-right corner, configure it, and click Save.
Personalization Types
FastCommerce personalization supports four option types:
- Single choice: customers pick one value from a list
- Multiple choice: customers select multiple values
- Text: customers enter custom text
- File: customers upload files, such as images or logos
For Single choice and Multiple choice, you can add values easily with the Add Item button.
Configuring Products with Personalization
To apply personalization to a product, go to Products > All Products, click the product name, and scroll down to the Personalization section. Default values are already applied, but you can add or edit options as needed. Don’t forget to click Save in the top-right corner.
Why Personalization Matters
Offering personalization does more than enhance your product listings—it builds stronger customer relationships. Personalized shopping experiences make customers feel valued, increase trust, and often lead to higher sales.
With FastCommerce Personalization, you can give your customers the freedom to make each product truly their own. Start enabling personalization today and transform your storefront into an interactive shopping experience.
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